Visual Designer
crafting brand systems
& digital stories

Projects shaped from strategy through final production.

Vans Skateboarding campaign — **Vans Skateboarding**Campaign / Art Direction

OTW by Vans campaign — **OTW by Vans**Launch / Digital

Nike baseball posters — **Nike**Campaign / Print

Academy mobile campaign — **Academy**Brand / Social

Vans campaign artwork — **Vans**Digital / Campaign

OTW by Vans identity — **OTW Identity**Identity / Digital

PelicanBrand / Ecommerce

Shabu editorial artwork — **Shabu**Editorial / Identity

Simparica packaging — **Zoetis Petcare**Campaign / Packaging

The Balance editorial illustration — **The Balance**Editorial / Illustration

GT's ALIVE bottles — **GT’s Living Foods**Brand / Packaging

Compass project — **Compass**Digital / Motion

SlateIdentity / Digital

Portrait of Slo Casasola wearing a red beanie and green glasses

“I approach design with intention and restraint, shaping ideas into systems that feel clear, useful, and human.”

I’m Slo, a Los Angeles–based visual designer and art director. I like being part of the whole process—from the first rough idea to the final handoff—and making sure every detail feels connected. For more than 15 years, I’ve worked across brand, digital, campaigns, packaging, and experiences.

Services

Art Direction

Concepts, image direction, campaign systems,
and a clear visual point of view.

Brand Systems

Identity, typography, color, guidelines, and flexible tools that stay consistent.

Digital & Interactive

Websites, landing pages, product experiences, prototypes, and design systems.

Campaigns & Production

Connected creative across paid media, social, print, packaging, OOH, and motion.

Let’s get into it.

Have a brand, website or campaign in mind?
I’m open to freelance projects and full-time design opportunities.

Holler at me View résumé

Visual Designercrafting brand systems& digital stories

The Balance